Worldwide Brand Launch, Berlin Germany.
NXP is the Semiconductor section of Philips that was spun-off into a separate venture in 2006.

The event was held in an unused section of the Potsdamer Platz underground railway station in Berlin. The unusual layout of the event - using the gaps between pillars on the central platform between the tracks - meant all content was created in an extreme wide screen format an displayed using high definition projection.

The presentation was made three times to different audiences and was primarily to introduce the new company and reveal its new logo. Each of the presentations had a separate animated reveal for the Logo.

For the evening party animations were created using the newly revealed NXP corporate look and feel to inspire an atmosphere of dynamism and movement.

The event was produced by GG EVENT PRODUCTION.